Who owns nuffnang

Speaking to Marketing , Cheo said the team looks to focus on its clients, consultation and conceptualisation of campaigns. After which, it will farm out work to its networks of local creatives, who are mostly freelancers or small local production houses.

Rather we source for suitable people who can produce work to fit our campaign visions. I've been dabbling in the art space and I understand that the local creators have evolved to own their unique styles.

I think there's more room for local agencies such as ours to collaborate with them to create interesting brand campaigns," he said. However, unlike influencer agencies, Rutosocial will not own influencer contracts. Cheo told Marketing that the influencer scene has evolved so much that with all the talent out there, it does not make sense to limit themselves to a pool.

As such, in this era, the agency has to adopt a client-first approach. Essentially, brands will also have more choices as influencers are another avenue of ad space for them. Being in the space for over a decade, Cheo said the team has cemented great relationships among the influencers it has previously worked with or currently still is.

With a keen interest in social media, Cheo said he has constantly kept himself abreast of social media trends. He was the co-founder and CEO of influencer and content marketing Netccentric-owned Nuffnang for close to 12 years and left last year amidst a court battle with former co-founder Timothy Tiah.

This became more evident for Cheo whilst having a chat with regional director Yang, who then said that most brands did not know how to use social media to market themselves. Their idea was to monetize through the mass of bloggers out there. Nuffnang officially kick-started in February with a modest 20 bloggers using its ad platform. He recalls Xiaxue , a prominent Singaporean blogger, as one of the early Nuffnang bloggers. Eventually, she did sign up for Nuffnang. Soon after, growth was rapid.

In three days, bloggers joined the Nuffnang network. After 30 days, 3, bloggers were on board. He said:. We were very new to the media buying business. But thankfully our clients educated and helped us along the way. Most of the earnings were reinvested to help the company grow, thus helping Nuffnang achieve profitability in its first year. Investors were soon knocking on their door. Both founders felt some fear but slept over the problem.

One morning they woke up and decided to take the bold move to reject every investment and acquisition offer, opting to focus on building the business. Timothy said:. We felt that dealing with investors and term sheets consumes a lot of time. Time we could use to focus on our product. We were already profitable and we could grow without taking in any investments.

Australians are also onboard, too. Independent non-executive directors Darren Cooper left in pic and Robert Sultan are highly experienced leaders within the Australian corporate scene. With over 25 years senior and executive management experience, Darren is currently managing director of a private consulting business, board chairperson of The Go2 People Ltd and Spectur Ltd and deputy board chairperson of Foundation Housing Ltd.

Additionally, the company is not encumbered by any debt. The company uses data and insights to grow its diversified revenue streams by empowering communities with innovative digital platforms.

Its over clients include various blue-chip brands such as Panasonic, Suzuki, Unilever, and Nestle. It is the only company of its kind to use sophisticated analysis tools for campaign planning and reporting.

In addition, it provides idea-driven solutions, integrating influencers, video, design, and content to leverage the full Netccentric growth ecosystem. Around July , Netccentric entered into a joint venture with e-commerce infrastructure provider Commerce.

Asia, creating Nuffnang Live Commerce. Through the new Nuffnang Live Commerce, Netccentric provides its clients an end-to-end, fully-integrated and seamless live video commerce solution from live video production through to payment and fulfilment. Its services includes Nuffnang Live Pro, a SaaS platform that automates the sales process for current live commerce sellers; Nuffnang Live Business, a one-stop solution; and Nuffnang Live Marketplace, a platform linking current live commerce sellers to product owners.