Why newsletter goes to spam

In fact, a report from Return Path reveals that spam filters are more rigorous than ever, with one in five emails failing to reach the inbox. So without further ado, here are the 12 things you must do to prevent emails from winding up in spam. Google, Microsoft, and Yahoo! We recommend including instructions and screenshots illustrating how to do this, as you should not assume that all of your subscribers have the technical proficiency to whitelist emails.

To ensure that all your emails get this treatment, include the whitelisting instructions in the first welcome email you send when someone joins your email list. Nothing will get your emails flagged as spam faster than sending an email without permission.

Just think about what you do when you get an email from an unknown sender. Sending people marketing emails without their permission is not a recipe for business success in the long-term. If you want to convince subscribers to buy from you, you want them to be engaged and interested. Speaking of ethics, you need to be aware of the laws that govern digital marketing communications. How do you know if an email is legally spam? One sign that spam filters keep a look out for when trying to catch messages is to look at the IP address associated with the sending email address and see if there are any spam complaints associated with it.

If there are, then legitimate email addresses can get flagged simply due to association. Furthermore, as we already mentioned, the best email marketing software providers will also have features built in to help you avoid other common spam triggers such as not including a physical address or using a sending email address that looks suspicious.

Do not be afraid to delete inactive recipients Many people do not want to clean their lists. However, this is a wrong approach, that can be directly harmful, if you want as many as possible to receive your newsletter. Try to engage and involve the recipients of the newsletter. For example, make a questionnaire and collect more information about the recipient of the newsletter — and use that information to create sharp segments, where you can hit the recipient even better.

The content must be in order The content must be a combination of images, graphic elements and real text. Just as the email will generally not have effect. Read about the correct structure of the email marketing template online here. A bad program email template or content in the email could be enough for the SPAM filters to react.

An example could be a content that is copied directly from Word or other word processing program. Be careful with sender name If people do not know the name of the sender, in the big pile of many newsletters that they receive, there is a greater risk that the recipient will mark an email as spam if he or she does not know the sender name.

If possible, insert the name of the recipient of the email via a merge field, which the SPAM filters can see that you actually know the recipient of the newsletter. Consider the frequency of broadcasts Do not suddenly send out a lot of emails if you have not used your lists for a long time.

Domain blacklists are quite simply a directory of domains that have been involved in suspicious behavior. SPAM filters refer to one or more of these blacklists. Check if your domain is in any blacklists.

We proactively help our users with getting them delisted from these blacklists. Do reach out to us for more help in this regard. This one might sound obvious, but in the email world, this is even more important. It is much easier to spoil your reputation forever when your domain is young. This is because - buying new domains and sending SPAM over that is a typical signature of an email spammer. So, spam filters are extra cautious about you in your early days.

If you have maintained good email behavior for years it is hard to damage your reputation until something really tragic like a phishing attack happens using your domain.

If a majority of your users don't open your email, email providers have a strong reason to believe that the emails from this domain are no longer adding value. There is no point in sending emails to a user who does not open your email. You are not only wasting your money but also adding to a poor domain reputation. I can't recommend this enough. Whenever we onboard new customers experiencing low opens, we recommend them to prune their email list , and maintain a valid email list at all times.

It would be a good idea to do some in-depth cohort analysis to measure user engagement over a specific period. Apart from getting a lot of SPAM complaints and email bounce, people won't engage with your email.

So avoid buying lists or scraping emails off the internet. A double opt-in list DOI. That said, I must point out that there are valid arguments on either side. My point of view on this is driven by this simple logic - You don't make money from the size of your list unless you sell email lists, which I sincerely hope is not the case , you make money when people engage with your emails.

DOI leads to better engagement and hence better domain reputation. Email list size is a vanity metric for most businesses. Whichever moves the needle, go for it. Avoid frequent changes to the From email address field and avoid obscure From email fields like sddhdsdk sendx.

We can't tell for sure if this goes as a direct signal to SPAM filters but we have seen emails with trustworthy addresses getting much better open rates. If you cater to users with multiple interests it is best to segment them based on that and so that you only send relevant emails.

SendX has a powerful segment creator to help you do just that. Know more about it by getting in touch with us. If a portion of your email traffic is landing in SPAM then you are leaving money on the table.

A portion of your prospects and users are not getting important messages from you like: pricing changes, deal emails, new features, and product updates, upgrade opportunities and a host of other things. So, that you are no longer part of the collateral damage in a war being waged against email SPAM. In case your emails are landing in SPAM and you are struggling to figure it out all by yourself, reach out to us for help. Spam email is any unsolicited email, which is usually sent out in bulk, and which is irrelevant, annoying and sometimes malicious.

A few examples are fake lottery win announcements, get rich quick schemes, and fake job schemes. There are quite a few more such rules for this. You can find an extensive list here.

If your emails are regularly marked as spam by the recipients, your domain reputation will deteriorate. And based on that, email service providers may automatically send your emails directly to spam. Author: Priya Nain. Spam laws are violated 4. Domain Reputation is Poor 5.

IP Reputation is bad 6. When that happens, you can expect your open rates to plummet. Many of our clients choose not to use an email service provider. Instead, they send their email campaigns directly through WordPress. WP Mail SMTP has been used by over 1,, websites to make sure email campaigns are going to the right place and not marked as spam.

Then, you simply need to craft the right email copy and hit send. Wp Mail SMTP will make sure your emails are appropriately authenticated and sent via trust 3rd parties.

When you send welcome emails to your new subscribers, tell them to whitelist your emails. Not sure how to set that up? Check out this resource on how to whitelist an email address with Gmail, Outlook, or Yahoo. Also, having more people whitelist your emails will increase your sender reputation, and your inbox delivery rates will be higher overall.

Your readers are still excited about the content they just signed up for, and your brand is fresh on their minds. To prevent this, simply ask your subscribers to drag your emails from their Promotion folder to the Primary folder.

Your emails are important to your subscribers, but they probably also get a lot of other emails, too. Help them find your emails easily by teaching them how to organize your emails into a special folder. Also, remember that engagement is a significant factor that can affect your inbox placement rates.

Helping your subscribers keep track of all your future emails will help keep your emails out of spam for good. You would be surprised how many of your readers would gladly set up this special folder for your future emails. Still worried that your emails might go to spam?

Litmus is a suite of email optimization tools that includes a spam checker. Mail-Tester is a free spam checking tool that gives you an easy-to-understand score out of 10 on a scale of spamminess. Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox!

If so, let us know on Facebook , Twitter , or in the comments section below. Tired of learning how to get more leads and ready to take action? Join OptinMonster today risk-free to help your brand reach its full potential! Nicely Explained Mary! Love to know about these reasons here, it will be very helpful to me. Thanks s lot. Your blog timing is perfect, Mary. Reading through your tips helped me solve the problem of why my previous emails were not arriving.

The acronym was too close to another popular one. Thank you for your wealth of info! I am so happy you enjoyed it, Keri! Great question. Canada has their own spam law, called CASL. Not only are your blogs well researched, but the tips shared are useful, relevant and doable. My instinct is that your target audience would really appreciate reading and learning from these blogs.

Such a wonderful list of eye opening list. Really learnt a lot here. Just started building a list on my blog and found these tips useful for my mailchimp campaigns. I am so glad you learned a lot from this post, Donfelix. Congratulations on launching your new blog and email list— so exciting!! CASL however you need explicit opt-in to a specific email stream.

If I am wrong, please point me to where it says that exactly so I can change things asap! You also risk violating the CAN-SPAM Act if the emails you obtained were harvested which is illegal , or if some of the senders had already opted out to receiving emails from your company. Appreciate that, Kayode. The best approach is to use a reputable email service provider so you avoid deliverability issues when sending to a large list, Maria.