How many swarovski stores are there in the world

However, now the company has launched its own dedicated innovation team with a mission to keep the business up to date with the latest retail technologies and incorporate them into the Swarovski experience. Following a short test period, the team assesses the benefits and considers a global roll out. We try out new things and see how they work and how the consumers and employees like it. Image source: mobilemarketer. Initial innovations have included an augmented reality AR smartphone and tablet app which allows customers to see how Swarovski products would look on them ahead of making a purchase decision.

Artificial intelligence AI powered image recognition technology developed by Wide-Eyes has been applied to the repairs department, allowing HQ to quickly identify products which have been sent in. One of the most important tenants of the Swarovski innovation lab is that nothing is off the table. The company has very much taken a throw everything at the wall and see what sticks approach, and is interested in what can be gleaned from both success and failure.

One example of how innovation has failed is a tablet device designed to help demonstrate the features of Swarovski's new range of activity trackers. However, the company is quick to admit that it didn't really understand the market. However, despite staff feedback in favor of the gadget, data revealed that it hadn't helped the company sell a single product.

But, instead of lamenting a failed innovation, the company takes it as a learning experience. The Swarovski innovation lab is now looking at a whole load of different technologies with a view to incorporating them into its retail experience. Options on the table include beacon technology, electronic displays, facial recognition and 3D printers - so who knows what they'll come up with next.

The final word goes to Stefan Schmidhammer. Swarovski is delighted and proud to introduce a creative and bold new vision that celebrates a myriad of expressions in crystal.

WonderLab is a radically inclusive laboratory of creativity that encourages the world to embrace individuality and engage in personal fantasy. The laboratory ignites your confidence to proudly embrace your ingenuity and to proudly show the world your true self.

This new venture transcends product into entirely new experiences. An explosive approach to color, size, and styling, combined with captivating new store concepts across the globe, WonderLab is transforming the way Swarovski is perceived.

This promises to be a distinctive new vision for generations to come.